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our Method
How we work with you.
01
Initial meeting
Our first meeting is usually a quick question and answer session to establish what your goals are and what business challenges you might be facing. Before we become your brand partners, we both need to know if we are a good fit for each other. There is no charge for our first meeting.
02
Design brief/strategy
We develop brands based on customer needs and competitive opportunity. It’s a process that starts with understanding the customer journey, continues with identifying your advantages compared to the competition, and finishes with development of the brand assets you need to meet (and hopefully exceed) your business objectives.
03
Naming
If you are starting your brand from scratch, you're going to need a name. There are various criteria for finding and choosing a name that's where our experience shines through. Choosing a name that's going to deliver needs to come out of the strategy process. For most existing businesses it's important to retain the value you will have already accumulated.
04
Brand concepts
Whether you need a new brand or a brand re-fresh we will create initial concepts from which to develop your brand. With the benefit of a solid design strategy and brief, we will understand the desired perception you need to project to engage with your target market. We usually present two or three options and how these might look across your website and other kep applications.
05
Refinements and master logos
Once we have your approval of our concept we may need to make some minor updates – such as tweaking colours. When we have the design locked-in we produce a set of master logos for screen, print and signage as well as a guide for how to use them. We also produce brand guidelines if your business has multiple locations, or you have an internal design team.
Brand applications
06
All businesses have different needs. Most will need a website and we can help you select the right platform for your needs. Every business is different. Some need livery for vans, packaging, signs or uniforms. We will make sure of the applications of your brand are consistent and true to the original concept.
Industries we serve
Sectors we have worked in include:
01
Accountants, Architects, Barristers Chambers, Credit Risk Managers, IT Providers, Insurance Brokers, Lawyers, Finance Companies, Planners, Photographers, Real Estate Agents, Recruitment Agencies, Surveyors, Security, Urban Planners.
03
Childcares, Cardiologists, Dental Specialists, Nutraceuticals, Pilates Studios, Physiotherapists, Schools
Professional Services
Health and Education
02
Builders, Bee-keepers, Civil Engineers, Commercial Cleaners, Electricians,
Electrical Components, Home Automation, Flooring, Sign-writers, Shop Fitters, Staircase Specialists, Traffic Controllers, Waterproofers, Water Management Specialists, Tool Manufacturers.
04
Cafés, Restaurants, Event Catering, Catering Suppliers.
Construction and Trades
Hospitality
Testimonials
What our clients say.
Donna Thompson – CMP
I’ve worked with Richard on a range of projects since our rebrand, from our website and hoardings through to vehicles and advertising. Richard has always been reliable, easy to work with and just gets on with the job. Our brand is well recognised in the construction industry.
As we’ve grown and expanded into other centers around New Zealand, the brand has grown with us, which I think says a lot about how well it was created in the first place.
Darren Clayworth – Lightboss
I needed my photography to appeal to both architects and the real estate world and my existing brand wasn’t working. Richard took me through his branding process and Lightboss, my new brand was launched.
This was an easy and enjoyable process that helped me focus clearly on my point of difference.
The result has been transformative –
I get more enquiries from the right type of clients who really value my service. I’m proud of my brand and so are my team.
Dillon O'Leary – Downright
At Downright, we quickly grew a reputation for building quality homes at the top end of the residential market… but our brand and website fell behind. We workshopped our strategy using Richard’s branding process and from that our new brand emerged.
What we have now is much more in tune with what our customers and architects we work with expect. People trust us with providing creativity and attention to detail and that’s what shows though in our brand. We are proud of who we are and what we look like.