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Rebrand
Downright Construction
Downright Construction is an Auckland premium building company that specialises in bespoke, made to order projects. They are based on Auckland's North Shore.
Like many businesses we work with, the original logo was created by the owners when the business started. Dan and Dillon were trying to pitch themselves at the $5m+ home market and needed to change how they were being perceived. They knew that their website and brand were not creating the desired impression to prospective clients so they asked us to help.
The simple shapes we created act as a framework for their current brand. Confidence is conveyed by using the bold orange colour. Improved photography and thoughtful, consistent application aid their sales process and appeal better to their target audience.