0210 311 292
CMP Construction
Rebrand
CMP Construction offers over 30 years of experience as a successful New Zealand construction company specialising in apartment construction and large commercial and industrial developments. They have offices in Auckland, Wellington and Queenstown.
We also provided a new tagline and gave new meaning to the CMP initials, whose original words had lost relevance. With the logo and brand in constant use across Auckland city, we also prepared a comprehensive set of brand guidelines.
The CMP brand refresh was successfully rolled out. Since the rebrand CMP have expanded and have build major developments in Wellington and Queenstown.
​
To avoid losing the equity and recognition associated with the old brand, the decision was made to refresh the brand but retain the diamonds. We updated the logo, providing a streamlined colour palette, adjusting the balance between the symbol and initials to reflect a confident, mature and current business. We then developed a 'visual framework’ around the logo, applying it across CMP’s wide range of touchpoints.Â
Although there was significant recognition and awareness of the name, CMP had no 'brand' as such, just the logo which had not been updated since they were founded 30 areas ago. The diamonds and the green colour was dated and did not reflect the modern and successful company they had become.Â
CMP’s directors were open to considering both a re-brand and a refresh for the logo, and both directions were explored.