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Breeze Apples
Brand Refresh
Freshco is New Zealand's largest privately-owned fruit export business. Founded in Auckland in1989. Over the years, they have grown to include orchards, packing houses, coolstores, and offices in key growing locations throughout the New Zealand.
Our revised design bought the brand to life. We created a brand style, illustrations for advertising, secondary font and colour palette and promotional website. Bags and packaging were also produced along with in-store promotions. Guidelines ensure that all the brands assets could be replicated consistently in all countries where the variety is sold.
Breeze is a super-crisp apple variety, that’s firm, crisp and bursting with juice. With New Zealand’s unique growing environment and Freshco's know-how, it's the first apple available for the new season. That's a big deal – not just here but wherever it's exported. The original logo worked, but it wasn't well crafted or delivering the desired look of quaity.
